The Changing Face of Indian Fashion Industry

The Changing Face of Indian Fashion Industry: India is a country with diversified customs and cultures. People following various traditions live here, their way of dressing also differ from each other. The traces of Indians being fashionable can be found from the remains of ancient civilizations Harappa and Mohenjo-Daro. After independence, globalization is known in the Indian fashion industry, thanks to which changes have occurred in the Indian style of dressing.
Styles of wearing saris and salwar-kameez have changed. The look is more cosmopolitan than region-specific. Different styles of blouses like the style Katori, halter, back button blouses, high neck blouses, puffed sleeve blouses, etc. have become the favorite among women. The average length of the blouses have decreased. Saris are draped mostly in traditional back or Gujarati style Pallo. Indian fashion scene is greatly influenced by his films. For example the style sari draping inspired by the heroine Mumtaz Mumtaz yesteryear. Here sari is tightly draped around the body.
As salwar-kameez is concerned numerous styles and patterns can be given to this garment. For example, the kameez can be long, short, a line stretched skin, etc. These variations can be done to salwar and Dupatta. Modern version of kameez is known as Kurti, it could be paired with jeans, pants or churidar. It took the form of the Indo-western outfit. People in western countries have also begun to wear Kurtis.

The emergence of the culture center

Mall culture is slowly and gradually increasing in India. Many brands and private labels are launched in the Indian market. The first release of the detail has been Shopper Stop which launched India's first multi-brand store in 1993. Specialty shopping centers is that they offer a wide range of various brand stuff, all under one roof. Some of the famous malls of India are pants, Westside, Lifestyle, Globus, etc. These distributors have also launched clothing line under private labels, manufactured and sold by them. For example, panty has many private labels under its brand like All, Fashion station and Mela. Some of the major private labels even operate as exclusive shops. The buyer gets an international shopping experience in these outlets. There are no nagging sales people pressure customers to buy.

Family stores are becoming hot favorite shopping consumer middle class and upper middle class. These stores sell garments of almost all age groups and genders. Clothes of different brands can be found in stores in the family. They are considered one-stop shopping. Roopam, Big Bazaar, Fashion Station, V-Mart, Maxx, etc are examples of some family stores.