Indo-Western Trends in Salwar Kameez: Westernization is at its, zenith touching all aspects of the Indian way of life. So why should the humble Indian Salwar Kameez be left behind which is donned on by a majority of the females in India, from the mustard fields of Chandigarh to the desert region of Rajasthan. So, what is Indo-Western trends in Salwar Kameez ?

And if you thought this indo-western trend in salwar kameez won’t go down well with Indian women then look around you. The first mark of this indo-western trend in salwar kameez is the absence of the dupatta or the scarf, which is worn and carried differently by different women. If it has not totally disappeared, then it has lost considerable length in terms of meters. As per the Indian Salwar kameez trends of yester-years, the dupatta was an inescapable part of any salwar kameez ensemble.

It still is considered vital by a certain section and can’t be hailed as the only way of adapting to the Indo-western trends in Salwar Kameez. Sleeveless tunics, strap and spaghetti sleeved tunics worn over traditional Indian Pajamas and carried with a dupatta have been around for a decade now and are still in vogue, only that now they are worn over slacks or what most people call 'legging', which Wikipedia defines as "fitted, long tapering garments to cover the legs".

Indian Standards once considered these leggings immodest but thanks to the Western Salwar Kameez trends, they have become the most sought after piece of clothing in India. Everyone, from a teenage girl to a homemaker to a female corporate executive is considering leggings as a comfortable option to couple up with the kurta or the kurti.

Interestingly, though many of us are familiar with the Indian Salwar Kameez Trends, we are often found to be at a loss when it comes to differentiating between the two i.e. the kurta and the kurti. Well, the only difference is that the kurti is shorter and at present reaches just below the hip. And Yes! u guessed it right. It is another mark of indo western trends in salwar kameez.

One could see the impact of western trend in salwar kameez with empire-neck tunics and tunics with a centre yoke, worn over pajamas or leggings, making a foray into the Indian Market and take it virtually by storm. This western trend in salwar kameez shouldn’t come as a surprise, after all the foreigners are known to have been enchanted with vibrant colors, for which Indians have a fetish, since ages. They have modified the Indian Clothing to suit themselves - they made a tunic, which was a mix of Lycra and cotton that gave the quintessential feminine look that every female aspires for.

The Indians picked up these western trends and combined it with their age old ones, thus giving rise to the indo-western trends in salwar kameez, which is here to stay for atleast two to three years, thanks to the flexibility it has provided the Indian Woman in terms of design, cut, color and fabric.

Comfort Factor Of Indian Salwar Kameez: The salwar kameez is widely regarded as the most comfortable of all Indian garments. The variation in styles allows easy movement as well as versatility. Once the proper fabric for the suit is chosen, it is time for the artisan to display his handiwork. Hand worked fabrics are those which are embroidered or embellished using manual skills. Flawless hand embroidery requires a lot of dexterity and patience. India is famous for it’s regional styles of needlework and has numerous artisans all over the country who are experts in provincial embroidery work.

The most widely preferred of all Indian needlecraft is the renowned Lucknowi chikankari. Chikankari salwar kurtas are very popular because of their elegant style as well as the comfort factor. Chikankari is also practiced in Rampur and Agra, both of which are well known too. Chikankari work consists of delicate floral designs stitched onto fine cotton or muslin cloth. Other than chikankari, the hand painted designs and Jamdani weave of Faizabad is also quite admired.

Among the prominent embroidery styles of northern india, the Punjabi ‘phulkari’ is widely practiced. ‘Phulkari’ which means growing flowers, is practiced by Punjabi women and can trace its origins as far back as the Vedic ages. ‘Phulkari’ work is done using silk floss on ‘khadi’. The stitching is complicated as a single thread is used at a time and worked in various directions to achieve the light and shadow effect. Chope, ghunghat bagh, suber, darshan-dwaar and chamba are some of the common ‘phulkari’ styles.

Eastern India is famed for its Bengali ‘kantha’ stitch, especially on wedding sarees. The various styles of ‘kantha’ stitching include sujni kantha, archilata kantha, durjani kantha and rumal kantha. ‘Kantha’ stitch is basically running stitch cleverly sewn to resemble various motifs. The style of stitching varies from the simple style to the mat style, maze style and tessellation style. Neighbor Sikkim on the other hand is recognized for its leather appliqués.

Western India has its mirror work over colorful thread embroidery which is a specialty of the Rajasthani gypsies. Rajasthan is also famous for block printing, bandhini (tie and dye) and of course the intricate Jodhpuri jaali work. Coming to central India, the zari work of Indore and Bhopal are much appreciated.

Another kind of legendary Indian embroidery is the Aari or Zardosi embroidery. This variety of embroidery was introduced by the Mughals. ‘Aar’ which means needle is done on a wooden frame which keeps the cloth fixed and stretched out. The designs are copied onto the fabric and then thread is traced over the outline. This method is borrowed from the technique of cot making. It enables artisans the freedom to use both hands thus increasing speed and expertise. Once the designs are overlaid with thread, beads, sequins and gold or silver wires are used for further embellishment giving the finished product a rich look.

Indian needlework has always attracted connoisseurs from around the world with its distinctive style and the level of skill shown by artisans. The art of this embroidery are passed on from one generation to another and always leaves people awestruck at the beautiful designs.

Japanese Fashion Brands: While the fashion capitals of the world remain New York, Milan, Paris and London, Tokyo has succeeded in becoming a cornerstone of the global fashion industry. Japanese designers have caught the attention of the fashion world with some of the most unique trends and cutting-edge styles. A number of Japanese fashion brands are beginning to rival the popularity of American and European brands. Tokyo first burst on the international fashion scene in the eighties thanks to the work of Issey Misake, Rei Kawabuko and Yohji Yamamoto with their brands Misake Design Studios, Comme des Garcons and Yohji Yamamoto. These three designers are still among the most influential in the Japan fashion scene, presenting new lines as well as introducing their protégés and children as the next generation of designers.

Certain Japanese fashion brands also helped give birth to the currently popular Japanese street fashion, including A Bathing Ape and Onitsuka Tiger. A Bathing Ape’s line of hoodies and shoes became well-known internationally due to endorsements from American hip-hop artists such as Jay-Z and Pharrell Williams. Williams, in fact, went on to start the luxury street wear brand Billionaire Boys Club with A Bathing Ape’s founder Nico.

Endorsements from the likes of Kanye West and Gwen Stefani also helped bring to international notice Japanese fashion brands that had previously been known only in the domestic market. For example, West’s mention of Ato Matsumoto’s shoes in interviews and in his songs fueled demand for the shoes in overseas markets. Beyoncé’s and other celebrities’ promotion of the Samantha Thavasa line of handbags helped make the brand known outside of Japan.

The popular Lolita style of street fashion also spawned many brands specializing in the various sub-types of this style. Gothic Lolita has brands such as Angelic Pretty, whose unique styles are shaking up the global fashion industry. The Sweet Lolita style is epitomized by The Stars Shine Bright, whose name was inspired by a song of British pop band Everything But the Girl.

In reaction to the Lolita influences, brands like h. Naoto have developed harsher and more gothic styles. The punk influence is also seen in the denims of Skull Jeans and Studio d’Artisan, while Diet Butcher Slim Skin has integrated punk and street wear styles.

Japanese brands also made their presence felt in the high-end market, attempting to combine Japanese aesthetics with Western styles of high fashion. Men’s fashion labels like N Hoolywood reworked old concepts such as tuxedos and overcoats with modern flairs. Brands such as Saturo Tanaka, on the other hand, integrated these concepts to change people’s perception of them and create something new for the European menswear market.

Japanese fashion brands that are set to be hot in the 21st century include As Know As, Ato and Beauty: Beast. As Know As, which makes casual but elegant women’s wear, has retail stores in Beijing, Shanghai, Taiwan and Hong Kong but has yet to penetrate Western markets. Ato produces urban men’s and women’s wear which are said to be reminiscent of European menswear brands such as Dior. Beauty: Beast also produces urban wear ranging from T-shirts to bags; it first began attracting attention in 2002 when people all over the country were spotted wearing the brand.

Hong Kong Men’s Fashion: As with many aspects of life in Hong Kong a lot has happened that has drastically altered the way that the former British colony is perceived around the world. Men’s fashion has moved very much into the mainstream with its own internationally recognised designers such as Andrew Wong producing first class garments for the international market.
 

HK now has its own fashion scene and gatherings and produces some internationally recognised labels such as Serush with its street inspired selection of designer T-shirts and exotic jeans.

MyFashion a very ethnic selection inspired by Shibuya and Tokyo styles. Mafia People a casual chic collection of office and play menswear, and Green Banana which has a heavy emphasis on urban street avant-garde clothing for discerning young fashion followers.

The clothing is in a recognisable international concept but with an Asian edge that sets it apart from its European and American counterparts. The clothes have an unmistakable eastern feel that sets them apart from the western fashion herd.

HK men’s fashion has come of age with surprising and provocative results aimed at not following the international fashion scene but creating its very own distinctive style. Hong Kong now dictates its own men’s fashion trends without waiting for its European counterparts to give it an approving nod.

Women’s Fashion in Hong Kong: Hong Kong comes alive in July when the fashion week rolls into town to its other sites around the world such as Milan, London and New York. But Hong Kong is no longer the poor relation of fashion hotspots better known, it is the women's fashion true entity in its own right.

Hong Kong is a city that emerged from one of the major centers of Asian business culture and tourism, and women's fashions reflect the atmosphere of urban village. It is a place that produces its own intimate group of designers adventurous and outgoing. The city has well-known Asian designers such as Walter Ma, Laurence Lau and Peter Tang.
It is also inspiring a new generation flagship that looks to the west for inspiration, but live by their own rules of fashion. With designers have sparkling new lady fashion houses and retailers who have grown to meet the needs of designers and the public to link them together and spread the word on fashion HK.

There are now many well-respected fashion boutiques generate their own buzz in the mode of Hong Kong women. Maypin offers such as young casual with an edge much of Asia. SCOPE is a casual but innovative T-shirt and bag designer with his own style.
Celli has a slightly more formal approach with appropriate clothing for a younger crowd the office or a relaxed evening. Whatever women's fashion needs of the word is that Hong Kong can certainly provide style, elegance and price.

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